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Liquidators
Senior Downsizing

About

About Sunshine Estate Liquidators & Sunshine Senior Movers

Helping Seniors Through the Transitions of Life

Sunshine Estate Liquidators, specializes in compassionate move management, downsizing, and estate services for seniors and their families in Hillsborough County, Florida. With a deep understanding of the emotional and logistical challenges that come with life transitions, the company offers a full suite of services designed to ease the burden and make every step more manageable.
From complete move coordination to estate liquidation and personal property appraisals, Sunshine Estate Liquidators is committed to being a trusted partner during one of life’s most significant changes.

Built on Experience and Empathy

Paula Hollowell, (formerly Paula Moore), the founder of Sunshine Estate Liquidators has lived in South Hillsborough County since 1980. As a military child who moved frequently, she developed early skills in packing, organizing, and letting go of cherished belongings. Later, while running a successful pet sitting business, she further honed her time management and caregiving abilities—qualities that now guide her approach to working with seniors and their families.

A Calling Sparked by Personal Stories

The journey to starting Sunshine Senior Movers began when a longtime client—without nearby family—asked for help downsizing and moving into assisted living. Helping sort through decades of keepsakes, travel mementos, and family treasures revealed not only the magnitude of the task but also the need for compassionate, capable assistance.

“There was no family close by and they asked me to help them pack and downsize their home. Cherished possessions told a story of work, kids, grandkids, extensive world travels and community service projects. It was a daunting task, but oh, what a sense of accomplishment and well-being I had when finished.”

This calling became personal after she helped downsize her own mother into a memory care facility. The emotional complexity of deciding what to keep, sell, or donate offered valuable insight that now shapes the company’s sensitive and respectful approach to senior transitions.

“I knew Mother would be more comfortable surrounded by her pretty things, and it was very hard deciding what family heirlooms to keep, what to sell, and what to donate so she could live comfortably after downsizing from a large home to a one room memory care unit”

A Decade of Service and Proven Results

With over 10 years of hands-on experience, Sunshine Senior Movers and Sunshine Estate Liquidators has personally helped hundreds of seniors successfully downsize, relocate, and settle into new homes with dignity and ease. In addition to move management, she has conducted numerous estate sales, helping clients recover significant financial value from their estates—often exceeding expectations. What truly sets Sunshine Senior Movers and Sunshine Estate Liquidators apart is not just the services offered, but the depth of expertise and personal commitment brought to each and every client. That level of experience means clients benefit from proven systems, trusted resources, and results that matter—both emotionally and financially.

10+

Years of Service

Certified, Insured, and Ready to Help

As a Certified Appraiser with the Certified Appraisers Guild of America (CAGA), Paula Hollowell, brings a professional eye to helping clients assess the value of personal property, antiques, and household items. Whether preparing for an estate sale or making difficult downsizing decisions, this certification ensures every item is treated with care and expertise.

Sunshine Senior Movers and Sunshine Estate Liquidators are both fully insured. The owner has passed a Level 2 background check, and every team member undergoes background screening and works under her direct supervision. Client trust and safety are always top priorities.

A Full Suite of Services for Hillsborough County

 

Sunshine Estate Liquidators offers a wide range of services tailored to meet the varying needs of seniors and their families in Hillsborough County, including:

  • Complete move management
  • Downsizing and organizing
  • Packing and unpacking
  • Estate liquidation and cleanouts
  • Professional personal property appraisals
  • Donation coordination and item sales

Whether you’re helping a loved one transition into assisted living, managing an estate, or simply needing guidance on how to begin, Sunshine Estate Liquidators is here to lighten the load and walk with you through each step.

Marketing and Management Experience

With over 35 years of experience in retail, marketing, and management, Paula Hollowell brings a sharp business sense to every estate sale. She understands how to stage and present belongings in a way that attracts interest and maximizes value. From creating welcoming sale environments to organizing inventory for visual appeal, her team knows how to make items stand out.

Paula also leverages her marketing expertise to ensure every sale gets strong visibility. Using a combination of estate sale websites, targeted local advertising, and social media marketing, she draws in serious buyers from across the region. This strategic approach consistently results in higher turnout—and better financial outcomes—for her clients.

More Than a Service—A Trusted Partner

At its core, Sunshine Estate Liquidators believes in treating every client with respect, patience, and dignity. Every move tells a story—and the team is committed to honoring that story while providing clear guidance, steady support, and hands-on help from beginning to end.

Want a free quote to help with your next Move?

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